Brand
Identity that holds up everywhere it appears. Brand gives an organisation a recognisable voice, a coherent system, and a reason to be remembered — so every touchpoint reads as though it came from the same place.
BRAND Services
Identity that holds up everywhere it appears, built as a system rather than a set of files.
- (01)
Visual Identity Systems
Creating cohesive systems where typography, color, graphic language, and tone work together. Identity built for consistency across touchpoints, with the flexibility to evolve without losing recognition.
- (02)
Naming
Developing names that work legally, linguistically, and strategically. Names that resonate with audiences, differentiate in the market, and provide a foundation for long-term brand building.
- (03)
Tone of Voice & Messaging
Establishing how the brand speaks. We define verbal personality, create messaging frameworks, and develop guidelines that ensure consistency across every touchpoint, from product copy to campaigns.
- (04)
Brand & Marketing Collateral
Translating identity into tangible assets: pitch decks, case studies, sales materials, templates. Collateral designed for consistency, built for teams to use confidently without breaking the system.
- (05)
Illustration & Mascot Design
Creating custom illustrations, iconography, and character systems that extend brand personality. Visual assets that clarify complex ideas, add human warmth to digital environments, and make the brand memorable.
- (06)
Motion Design & Brand Videos
Bringing brands to life through animation, reveal videos, product demos, and web motion. Dynamic content that explains, engages, and elevates the brand across digital touchpoints.
- (07)
Campaign Creative & Activation
Bringing campaigns to life, from concept to execution. Creative that translates strategy into compelling visuals and messaging, designed to resonate with audiences and drive measurable engagement.
FAQs
Your questions, answered
What makes identity a business asset rather than a design output?
An identity earns its keep when it makes everything else cheaper and faster — clearer sales conversations, quicker campaign turnarounds, less time arguing about taste. We design for that return, not for the reveal.
What does building identity as part of a connected system actually change?
Brand, website and product stop contradicting each other. One set of decisions runs through all three, so what a visitor sees in a campaign matches what they meet in the product.
What does a long-term identity partnership look like?
We stay close after launch — extending the system as new needs appear, reviewing work in flight, and keeping the library current so the brand strengthens rather than drifts.
Our identity has drifted as the business has grown. How do you address that?
We audit what is actually in use, keep the equity worth keeping, and rebuild the system around it — then put governance in place so the drift does not simply start again.
Have more questions? Reach out to us, our team will be happy to help.
Partners
We understand the demands of digitally focused organisations navigating change inside and out. From startups finding their footing and scale-ups building momentum, to established enterprises reshaping their digital foundations. Our most rewarding partnerships are with ambitious leaders who are seeking clarity, craft, and a true partner.
What clients say about our brand work
“They understood that our patients arrive frightened, and designed for that first. The discovery work reframed how we talk about treatment entirely — clearer, calmer, more human. Every decision was argued from evidence rather than taste, and the result speaks to families in a way our old site never did.”
- 6
- Months project duration
- 40%
- More enquiries from new patients
“We came in asking for a logo and left with a whole world. Three60 found the one idea that let us speak to kids and parents at the same time without watering either down. Shelf presence changed overnight, and our packaging finally looks like the product inside deserves.”
- 5
- Months project duration
- 60+
- Packaging and campaign assets
“Fifteen scattered applications, one story — that was the unlock. Three60 took a manufacturing catalogue and turned it into an energy brand our distributors can actually explain. The identity holds up from a trade booth to a spec sheet.”
- 7
- Months project duration
- 15
- Applications unified under one brand
The rest of the system
- StrategyWe interrogate the brief, identify what’s actually possible, and set a common thread that runs across the entire partnership.
- ExperienceWe design what happens behind the interface as carefully as what happens in front of it.
- WebsiteClear messaging, smooth user journeys, and content management systems with guardrails baked in.
- ProductWe shape flows, interfaces and systems that make complex tools feel obvious.
- DevelopmentProduct designers and developers work hand-in-hand, from the first review to the last deploy.